Sensationalising Safety
Does it work or does it trivialise the message?
Safety messages at their best make people stop and think before they take action, at their worst people ignore and overlook the mundane and often boring delivery of what can be a very important message. What can be done to ensure that the safety message being delivered is conveyed in the best possible way?
Air New Zealand has come up with a new onboard safety video, in which they have partnered with The Cook Islands and Sports Illustrated to deliver their message in a very unique way. The video can be found here:
Has the use of bikini clad models trivialised the safety message or has it engaged an audience that has quiet probably seen the same old safety video a hundred times and generally ignores it?
Another interesting remake of the airline safety message is Virgin Atlantic, they decided to animate their video and base it on snippets of famous movies and heroes; Clint Eastwood and James Bond just to name a few. Check out the video here
Has the safety message been lost in amongst the entertainment of the animations or do you think the message has been reinvigorated and more likely to be remembered?
Does using sensationalism in any format, whether its bikinis, animation or any other kind, help to promote safety or does it trivialise the message and is the safety aspect lost in the hype?